LSE is committed to building a diverse, equitable and truly inclusive university
LSE Extended Education
Marketing Manager (Online Programmes)
The salary range is £37,197 to £44,802, pa inclusive with the potential to progress to £48,168 pa inclusive of London allowance based on performance
LSE’s portfolio of online programmes makes our world-leading teaching and research accessible to a global audience of lifelong learners at a moment when the value and demand for online education has never been greater. The portfolio includes:
- Online Certificate Courses: a growing suite of over 30 courses which enable professionals to upskill in new skills or subjects. Launched in 2017, to date over 26,000 participants have completed course.
- Online Degree Programmes: 9 undergraduate degrees offered in partnership with the University of London, which make a world-class degree accessible to students and working professionals.
- Online Masterclasses: a portfolio of short courses launched in 2021 which offer participants new knowledge in a bite-sized format and the opportunity to participate in the academic debate for which LSE is renowned.
- Online Career Accelerator: a new 6-month long data analytics programme focussed on employment and engagement with industry.
The Marketing Manager (Online Programmes) will join a dynamic team committed to the growth of online programmes at LSE. The postholder will be able to demonstrate a track record of leading impactful digital marketing and content-led campaigns that drive conversions and revenue growth, with experience of implementing campaigns with an international reach. The role requires a knowledge of current and upcoming digital and social media marketing trends.
This role involves:
- Leading impactful digital marketing and content-led campaigns that drive conversions and engage our diverse and global audiences.
- Growing the reach and awareness of the LSE Online brand and differentiating our programmes, which compete with other leading universities and business schools.
- Developing an engaging communications plan and identify cross-selling opportunities to grow repeat participant rates.
- Managing the relationship with the marketing teams at LSE’s external online partners (2U and FourthRev).
- Using insights from marketing data to devise and refine our marketing, communication and recruitment strategies.
We offer an occupational pension scheme, generous annual leave and excellent training and development opportunities.
For further information about the post, please see the how to apply document, job description and the person specification.
If you have any technical queries with applying on the online system, please use the “contact us” links at the bottom of the LSE Jobs page.
Should you have any queries / for an informal conversation about the role, please email Rebecca Thomas (Senior Manager: Online Short Courses and Student Recruitment) at [email protected]
The closing date for receipt of applications is 29 June 2022 (23.59 UK time). Regrettably, we are unable to accept any late applications.