< img src=" https://jobeternal.com/wp-content/uploads/2022/05/aus-melbourne-marketing-cloud-specialist.jpg" class=" ff-og-image-inserted" > Our function: At Pearson we ‘include life to a lifetime of discovering ‘so everybody can understand the life they picture. We do this by creating dynamic and enriching finding out experiences developed for real-life impact. Our Purpose
Our company: Pearson was founded in 1844 and has actually been built on our capability to grow with and adjust to a continuously developing market. Our 20,000+ workers are committed to developing the high-quality, digital-first, available and sustainable resources for long-lasting learning.
Diversity: At Pearson we value the power of an inclusive culture and a strong sense of belonging. We promote a culture where distinctions are accepted as strengths and opportunities are equivalent and available.
Flexible working: Pearson is devoted to hybrid working practices and has actually embraced versatile remote and virtual working. Where possible our workers can choose to handle their attendance to the office more flexibly.
Our group: Virtual Learning – Pearson Online Learning Services Australia (POLS) partners with leading Australian Universities and helps them to acquire and retain students for online programs.
The role: Working carefully with cross-functional SMEs and marketing team, you will drive efficiency results by being responsible for the technical develop and continuous maintenance of lifecycle client journeys, in addition to management of technical cross-channel projects. In addition, there is a chance to work closely with our marketing group in UK to support global efforts.
What you will do:
Design, construct and handle automated campaigns within Marketing Cloud across the student lifecycle to boost trainee experience in line with efficiency goals
Develop of client journeys and their components, making sure finest practice journey design and construct practices are followed
Translate business requirements into useful, scalable solutions leveraging the functionality and best practices of Marketing Cloud.
Strong understanding of Marketing Cloud platform, features and tools. Stay across new MC updates and its opportunities for POLS Australia. Champion MC across business and train/ Upskill others when necessary
Accountable for the maintenance and assistance of the Marketing Cloud circumstances.
To be effective in this role, you’ll preferably have:
Experience dealing with Marketing Cloud to provide marketing automations and client lifecycle management, including email studio, material contractor, journey contractor and interaction studio.
Know-how in developing intricate consumer journeys from end-to-end, including screening.
Verifiable experience in handling projects, priorities and resources to provide service outcomes, and a shown ability to interact between technical and non-technical teams
Experience in efficiency analysis, insight development and reporting
A bachelor’s degree in marketing, service or technology
If you are as passionate as we are about changing lives through learning, then assist us to read more about you and why you wish to deal with Pearson. Click ‘Apply Now’ to produce your application online.
Company: Virtual Learning
Req ID: 4098