About the role: The Digital Marketing Manager is a critical role responsible for delivering marketing solutions that accelerate the growth and development of both POLS university partnerships (new students) and our B2B services.
This position will champion and execute the marketing strategy for the course portfolio for our university partner, drive student acquisition and look for ways to optimise the student experience.
The role supports new program launches, leads development and implementation of new creative assets, and works with other team members to track, measure and optimise performance.
The Digital Marketing Manager is a client facing position and requires strong relationship building skills to continue building rapport, trust and collaboration with our program partner.
Take the next step in your career and join us as a central role in our marketing team working closely with internal functions such as recruitment, student success, content, product marketing, academics and research.
PLEASE NOTE: This role is a 12 month maternity leave cover.
Our team: Pearson Online Learning Services Australia (POLS) partners with leading Australian Universities and assists them to acquire and retain students for online programs.
Flexible working: We are committed to hybrid working practices and has adopted flexible remote and virtual working. Where possible our employees can choose to manage their attendance to the office more flexibly.
What you will do:
Champion, coordinate and implement annual strategic marketing plans with measurable outcomes
Develop brand and product messaging matrices ensuring creative aligns and effectively communicates product differentiators
Create and interpret performance reports to support marketing and product strategies
Act as key contact for partner institution, developing close collaborative relationships
Champion customer insights within the industry and specific programs and use these to shape recommendations
Establish and manage effective third party vendor/agency relationships to deliver projects on time, to budget, and meeting campaign/project objectives
Maintain accurate budget forecasts and manage invoice tracking
To be successful in this role, you’ll ideally have:
Experience working in a similar role with proven ability to problem solve, think creatively, communicate clearly and be commercially minded
Experience in customer acquisition via digital marketing channels
Exceptional verbal, written communication and storytelling skills, with great attention to detail
Experience leading, collaborating and influencing other marketing and cross functional team members in order to execute tactics quickly and efficiently
Salesforce CRM, Microsoft Excel and Google Analytics experience is preferred.
Our purpose: At Pearson we ‘add life to a lifetime of learning’ so everyone can realise the life they imagine. We do this by creating vibrant and enriching learning experiences designed for real-life impact.
Our company: Pearson was founded in 1844 and has been built on our ability to grow with and adapt to a constantly evolving market. Our 20,000+ employees are dedicated to creating the high quality, digital-first, accessible and sustainable resources for lifelong learning.
Diversity: At Pearson we value the power of an inclusive culture and a strong sense of belonging. We promote a culture where differences are embraced as strengths and opportunities are equal and accessible.
If you are as passionate as we are about changing lives through learning, then help us to learn more about you and why you want to work with Pearson. Click ‘Apply Now’ to create your application online.
Primary location: Melbourne & remote
Organization: Virtual Learning
Req ID: 10457