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(AUS-Melbourne) Content Marketing Manager

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Our team: Virtual Learning – Pearson Online Learning Services Australia (POLS) partners with leading Australian Universities and assists them to acquire and retain students for online post graduate programs.

The role:

Reporting into the Head of Marketing & Acquisition, you will be accountable for the development, implementation, and maintenance of the content strategy across owned, earned, and paid channels for POLS Australia and our University partners.

We are looking for an individual that is experienced in leveraging market and consumer insights to focus both on long term strategic objectives and responding quickly to market conditions.

You will work closely with the Marketing team, responding to briefings and suggesting content solutions to achieve a project objective, considering resource constraints.

What you will do:

  • Develop a content strategy and manage its execution until final delivery.

  • Develop a framework for high quality content aligned with brand guidelines such as brochures, webinars, paid media, website and landing pages, comms, measuring impact and optimising based on insights and data.

  • Manage and work together with third party vendors including digital, creative, SEO and media agencies

  • Lead projects with multiple stakeholders such as academics, Marketing Managers, Senior Management, Technology, etc

To be successful in this role, you’ll ideally have:

  • 5+ years’ experience in initiating, planning and producing digital content Significant experience in digital marketing

  • Experience in managing 3rd party vendors such as creative agency, media agency, digital agency

  • Strong communications skills to able to communicate to different audiences in the business

  • Experience in digital content development (websites, landing page, digital advertising, SEO principles)

  • Experience in managing other people

Our purpose: At Pearson we ‘add life to a lifetime of learning’ so everyone can realise the life they imagine. We do this by creating vibrant and enriching learning experiences designed for real-life impact.

Our company: Pearson was founded in 1844 and has been built on our ability to grow with and adapt to a constantly evolving market. Our 20,000+ employees are dedicated to creating the high-quality, digital-first, accessible and sustainable resources for lifelong learning.

Diversity: At Pearson we value the power of an inclusive culture and a strong sense of belonging. We promote a culture where differences are embraced as strengths and opportunities are equal and accessible.

Flexible working: Pearson is committed to hybrid working practices and has adopted flexible remote and virtual working. When you are not working from home you can take advantage of our brand-new state-of-the-art offices located in Richmond.

If you are as passionate as we are about changing lives through learning, then help us to learn more about you and why you want to work with Pearson. Click ‘Apply Now’ to create your application online.


Organization: Virtual Learning

Schedule: FULL_TIME

Req ID: 10327

Click Here to Apply For The Job



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